Fragmentation in Local SEO Efforts Reported by Moz

Let's consider distinction between Local SEO and National SEO? There's a Massive difference and you should understand what must be done to your web sites when you find yourself a neighborhood brick and mortar or local service versus someone selling a service or product to everyone.

With the introduction of the mobile first index it really is getting tougher and tougher to rank within the search and map results for businesses beyond your local centroid. Let's imagine you are a plumber in Durham, NC and you are willing to service customers within a 25-mile radius out of your location. Well it is entirely likely that in this 25-mile radius you will find 10 or maybe more zip codes. If I'm on the Eastern side of this area, I'll receive entirely different results from someone searching for a plumber on the Western side of this area. Your pool of prospects is shrinking as Google provides more local results in mobile searchers.

So, what do you do? Greg Sterling, a Contributing Editor at Search Engine Land offers "Moz ‘State of Local’ report shows confusion, fragmentation in local SEO efforts" as an informative resource on how other people are working with the changes. This is solid information you'll want to know to compete in the search engine rankings today.

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