Location, Location, Location: Why You Need SEO to Take Your Real Estate Website to the Top

50% of home buyers find their new homes on the internet. With search engine optimization (SEO), you can appear in front of these buyers while they're searching online. 

Otherwise, you're unintentionally missing out on half of your potential clients.

That's only one of the reasons why you need SEO! Local SEO services can help you find clients and connect with them online. Meanwhile, you're also able to gain more online real estate than your competitors.

Interested? Keep reading to discover the nine reasons you need local SEO services for your real estate business!

1. Your Audience Is Online

Every day, we check our phones for news, products, and answers. Homebuyers are even checking their phones for real estate agents and homes that are on the market. One of the main reasons why you need SEO is because your target audience is already online. 

In fact, the best way to drive traffic to your website is through SEO. Search tactics even beat social media by over 300%.

Instead of looking to billboards, people are searching on their smartphones. Make sure you appear for these searches with local SEO!

 

2. Local SEO Is Targeted and Timely

People search online to find local businesses, products, or services. Most of the time, they're not searching for a specific company's name. 

Local SEO allows you to take advantage of these searches.

With a strong SEO strategy, you can make sure your content appears in front of the right people at the right time. 

Forget phonebooks and flyers. With local SEO services, you can reach ideal clients while they're searching.

SEO works by targeting searchers based on the keywords and phrases they put into Google. If someone searches "real estate agents near me," you'll want your website to show up, right? You can appear for these searches by creating content based on the phrases for which your ideal clients are searching.

With local SEO, you don't have to worry about finding clients. They'll come to you!

 

3. Quick Conversions

Local SEO ensures your business shows on online directories like Yelp. By accurately displaying your information, you can make sure clients call your business.

Unlike flyers or phonebooks, online directories make it easy for people to call. They just tap your phone number on their screen! Then, you can turn a prospect into a quick lead.

With local SEO, conversions are fast and easy. 

 

4. Mobile Continues to Grow

More people depend on their phones for answers instead of desktop devices. Local SEO is ideal for targeting these on-the-go searchers. 

By optimizing your website for smaller screens, you can target interested homebuyers while they're looking around. 

That way, you never have to worry about missing a possible client.

 

5. Ramp Up Your ROI

Know why you need SEO instead of traditional marketing methods?

Unlike direct mail, newspaper listings, or billboards, local SEO is cost-effective. You only reach potential customers while they're searching for you. In addition to increasing your conversions, this also helps you save money while making money.

With local SEO, you can improve your ROI and spend those savings elsewhere!

 

6. Free Promotion

Google My Business listings are free! They also take up a lot of real estate on search pages. This free promotion will help you stand out on the page to attract new clients. 

Instead of expensive advertising methods, grab that local SEO listing.

 

7. Trust, Credibility, and Loyalty

People are more likely to trust companies that are smart and experienced. By writing content that's helpful and unique, you can show homebuyers you're an expert in your field. 

Once you reach the top of a search engine results page (SERPs), you can also show customers you're a credible resource. Why choose a business on the tenth page when they can select the company that appears first?

Online reviews can help boost your credibility, too!

As brand trust and credibility grows, you'll also start to develop loyal clients.

When one of your previous homebuyers is ready to make a move, they'll come back for your help again!

 

8. Outshine the Competition

Reaching the top of SERPs won't only put you at the top of the page. The top placement also positions you ahead of the competition. 

When people search on Google, they usually look at the first few listings on the very first page.

After all, the top listings made it to the top for a reason. Most people don't bother looking beyond the first page.

If homebuyers see your website at the top, they'll click on your link instead of a competitor's.

Like the real estate industry itself, digital marketing for real estate is competitive. You want to earn all of the online real estate you can get. That's one of the reasons why you need SEO.

With ongoing SEO services, you can earn that top ranking, thereby pushing competitors down.

Then, homebuyers will choose your business. At the same time, they'll also see you at the top and recognize you as a credible, trustworthy member of the industry.

 

9. Long-Term Success

Why do you need SEO over a traditional marketing method? Most conventional methods, like newspaper ads or commercials, don't last very long. 

SEO, on the other hand, can set you up for long-term success.

With every blog post or piece of website content you optimize, you're continuously working your way to the top. Ranking at the top of SERPs takes time, but it's worth it. Once you're up there, it can take a while for a competitor to knock you down. 

Remember, reaching the top of SERPs will show homebuyers you're a trustworthy, credible resource. Instead of contacting your competitors, homebuyers will reach out to you. In addition to giving you long-term exposure, you're also maintaining a strong reputation as well. 

With ongoing SEO services, you can set your real estate business up for long-term success!

 

Build Up Success: Why You Need SEO to Boost Your Real Estate Business

The reason why you need SEO is simple. It's the most effective strategy for helping you reach new clients. Start building your real estate business's success with local SEO services today!

Ready to grow? Discover our Digital Marketing Services today to get started!

10 Easy Tips to Improve Social Media Marketing for Real Estate Agents

You have a thriving real estate website that's full of quality images, information, and listings, but is your social media strategy as strong?
Social media marketing for real estate agents is an important part of your digital marketing strategy. Social media platforms let you connect with past, current, and potential clients. It's more interactive than a static website, which helps develop the connections that are crucial for real estate success.
Whether you're just starting on social media or are struggling to find social media success, these tips can increase your follower count and engagement for improved results.

1. Brand Your Content

As a real estate agent, you are your brand. You might have the name of a well-known brokerage beside your name, but your personality and unique style of handling clients set you apart from the other agents in your area.
With more than 1.4 million real estate agents in the U.S., you want to show how you're different. Let your personality show through your social media posts.
Keep a consistent voice and branding throughout your social media platforms and website. That consistency helps build brand awareness.

2. Engage With Followers

A major perk of social media is being able to communicate with your followers. Potential clients can ask you questions and get an instant answer. You can also ask questions to get a discussion going.
Acknowledge the comments that followers leave to make them feel seen and heard. Give their responses a like and leave a comment in response when appropriate.
Those interactions make followers want to come back for more and encourage more engagement. That increased activity can make your social media account more prominent and attract more followers. 

3. Give Away Real Estate Knowledge

Help educate your followers and visitors by sharing real estate knowledge on your social media account. Followers appreciate the free insider knowledge, and it helps them understand why they need a real estate agent.
They'll also see you as an expert in the field. Your followers may be more likely to call you when they have real estate needs because they see that you know your stuff.
You might explain one part of the real estate process, such as home inspections or negotiating closing costs into an offer, with specific examples. Another option is explaining a common mistake in real estate so followers can avoid those pitfalls. Or, you can share real estate trends and industry news that's relevant to clients.

4. Balance Your Posts

Social media is an ideal place to share your listings, but you'll attract more people if you diversify your posts. Include a mix of your posts with helpful real estate information and sharing content from other sources. Post different types of content to keep people engaged.
Client reviews and testimonials can help you grow your business. Facebook lets users leave reviews for businesses, which helps other potential clients learn more about you. You might reach out to clients who leave positive reviews to see if you can share their experiences as a more detailed post.

5. Include Hashtags

Hashtags help potential clients find your social media posts. Choose your hashtags strategically using keywords your target audience might use to find you. Looking at the hashtags used by your competition can give you an idea of what to use.
Include a mix of general real estate hashtags, such as #realestate, #newhome, #homesforsale, and #openhouse, and location-specific hashtags. You might use the name of the city or the specific neighborhood in your hashtags along with real estate words. Examples include #Chicagohomes and #Lincolnparkproperties.

6. Display Quality Photos

Photos play a primary role in growing your social media presence. Grainy or poor quality photos hurt your brand as a realtor.
Use your high-resolution real estate photos for the greatest impact. If you share content from other sources, pick posts with quality images and well-written content.
Quality images give your social media pages a professional look and give the impression of high-quality services. Followers are more likely to share your attractive, quality images, which can give you more exposure beyond your current group of followers.

7. Use Video and Live Streams

Videos provide a more in-depth look at home listings, project ideas, and other information you share. It's easier to show processes or give viewers a better feel for the layout of a house with video.
Many social media platforms, including Instagram and Facebook, let you live stream to your followers. This is an easier alternative to traditional video because you don't have to edit it.
Streaming also increases engagement. Followers can leave comments or ask questions in the chat, and you can acknowledge and answer those questions immediately while you're live.

8. Show Behind the Scenes

Behind-the-scenes snippets let followers see a different side of you and your real estate business. It can also help them better understand what you do and how the real estate world works.
You might show yourself getting ready for an open house or a closing. Sharing company milestones or your achievements and milestones is another option. You might share pictures from a company retreat, office holiday party, or annual picnic you host for your clients.

9. Put a Local Twist on It

Show your knowledge of your community to establish yourself as a local expert. Sharing information about different neighborhoods or cities in the area you serve helps followers find an ideal target neighborhood for a home search. It also shows that you care about your community.
Profile different neighborhoods within your service area. Share local events that followers may want to attend. Use local hashtags to help more area residents find you.
Promoting other businesses in your area can help expand your reach. Those businesses might return the favor and promote you to their followers. You might retweet a local business's post about their anniversary or tag a business in a post about a positive experience you have there.

10. Post Consistently

Real estate keeps you busy, which may prevent you from posting on social media consistently. Posting sporadically can hurt your online presence. Regular social media posts keep your real estate business fresh in the minds of your followers.
One solution is to create a social media content calendar for the month that outlines what you'll post and where. Create the content for those posts at that time. Social media scheduling software can automatically post the content for you at specific times.
You'll still need to check in to respond to feedback and engage with your readers. Scheduling in advance saves you time on the actual posting, but that real-time engagement helps strengthen your social media presence.

Succeed at Social Media Marketing for Real Estate Agents

Knowing how to use your social media platforms effectively can help grow your connections, build your brand, and increase your sales. Social media marketing for real estate agents comes down to establishing yourself as a local expert, providing valuable content, and interacting with people.
Are you ready to strengthen your online presence? Check out our digital marketing services to see how we can help you grow your real estate business.

What you really need to Know About Facebook Ads

As an internet marketer, promotion is a top consideration. Regardless of your business or brand, getting the message out relating to your offering is essential. There are numerous elements to profitable advertising, from knowing your target demographic to ensuring that this segment sees your marketing campaign. Advertising on Facebook is an alternative that is definitely well-suited to all types of projects. After all, it’s the most well-known social networking platform around. It is very likely that your prospective customers will be using it. Additionally, Facebook provides integrated tools to help you in monitoring your advertising, approaching a selected population segment and expanding your reach. If this advertising alternative is new to you, it’s probable that you will have questions. Here’s what you really need to find out about Facebook advertisements to improve your results.

Facebook Advertisements Perform

Not only does Facebook have a lot more users than any other social media site, but it also provides a wide selection of users. Consumers of every area of life utilize this platform for a number of reasons. Many make use of the website to stay current with family and friends, while others are trying to get exposure for their own endeavors. In addition to that, Facebook is being used around the world, so it’s well suited for people who have a significant international customer base. Facebook ads have continued to thrive in recent years, and that is an indication that marketers are experiencing good results with this marketing strategy.

Promotional Tools Are Available

Facebook’s onboard promo tools are a hassle-free resource for assisting you to get the most from your marketing and advertising strategy. To begin with, however, you should have a solid strategy in mind. Having established objectives for what you would like to achieve with your promotion will make it much more probable that you will get to your sought after audience and enable you to make a more educated decision about which tools will be most beneficial to you. With Facebook Ads, it is also possible to boost your post as a way to reach a greater portion of your audience, send people to your website or increase targeted traffic to your web page when you’d like to increase engagement.

Advertisements Should Be Examined for Overall performance

With Facebook ads, you are able to examine the performance of different ads so that you can get rid of those that aren’t serving you well. It’s simple to do this with Split Testing. Just like A/B testing, you are able to run a couple of variations of an advertisement and make use of the performance data to figure out which to continue using. The information acquired from this kind of testing can be beneficial in assisting you to figure out the direction of upcoming campaigns. If you would like to understand how similar ads perform, stick to no more than three ads with the same content and target demographic. Doing this will keep the sample size controllable and increases the chance of reliable results. You should also able to focus on other considerations like using the same ad with two unique audiences to understand which is actually more responsive to the advertising. The key factor is to be conscious of your most wanted results and making use of that objective to direct your testing.

These are the fundamentals of learning Facebook Ads. Now you're able to understand the ways in which this platform is worth exploring as a method of effective promotion for your business and brand . Give it a shot. All you require are research, planning, and exploration to be able to run profitable Facebook ads campaigns.

17 Top Rated Plugins as Well as Extensions for SEO

Are you a do it yourself website marketing type? So am I. I love trying to figure out how to improve my websites performance and I’m a sucker for the latest plugins and extensions that promise to make the web a less daunting place.

Well this week I came across an article on Search Engine Watch from Inna Yatsyna titled “17 top plugins and extensions for SEO” … Oh Joy!

Inna has gathered a group of plugins and extensions recommended by “the experts” that help you in several ways. From technical site information, speed improvement, and content optimization they’re all there.

If you’re a problem solver and love to dig in, this article is for you.

read more at  https://1l.ink/GBKFCPR
#seotools

4 Foundations That will Help Your Brand’s SEO Strategy Succeed

There's a lot that you can do to optimize your website without the need of engaging professional guidance. Yeah I am aware that’s what I do but if you don't give it a try yourself, you won’t actually know if you require help.

The challenge comes when you try to find reliable and practical information on how to begin your audit. You will find there's multitude of bad information available on the internet that is contradictory and just plain incorrect.

The good news is that I’ve just read an article that provides precisely the type of advice that I’m recommending. Take a look through Danielle Savin’s fine article “4 Building Blocks to Help Your Brand’s SEO Strategy Succeed”

If you’ll put her suggestions into practice, you will see improvement in your websites overall performance.

read more: https://1l.ink/JRQN7M6

20 lead generation ideas (and strategies) that brought us 200,000 leads

Would you like to turn your lead generation campaigns up a notch Get hold of our 25 most effective lead generation ideas and strategies which have delivered us over 200,000 leads during the past 3 years

https://blog.close.io/lead-generation

Understanding Using Search Engine Optimization Techniques

Search engine optimization, also known as SEO, is a strategy used to help increase a website's page search engine ranking position utilizing keywords, images and backlinks. By optimizing your website using the techniques outlined in this article, your website will be more apt to end up in the top search results. Find tips and techniques on how to optimize your website using basic search engine optimization strategies. Using the tactics described below you'll have your website running at its peak in no time at all.

#searchengineoptimization #seo #smallbusiness #keywords

read more here https://thewebsitemarketingpro.com/blog/seo/search-engine-optimization-techniques/